THE POWER OF GLASSES
We awaken a world of earning, learning
and beauty through eyeglasses.
Eyeglasses are a powerful tool for social and economic development and personal well-being. And yet, 2.5 billion people need and do not have this 700-year-old technology. This is a problem with a solution hiding in plain sight.
Studies confirm what we instinctively know to be true. Eyeglasses increase productivity, sustain income earning potential, enhance learning, and make people safer on the roads and in their homes.
..if you struggled to see your work, the blackboard at school, your phone, hazards on the road, a ballot, even the faces of your beloved ones. Maybe you are reading this with glasses right now (...or contacts). What would your life be like without them? If you don’t wear glasses, just imagine your company or community if 80% of people who need glasses didn’t have them.
Now imagine whole industries, states, and nations this way.
This is the experience of billions of people, the majority of whom live on less than $4 a day. They are charting a path out of poverty, caring for families, and driving their local and national economies encumbered by uncorrected blurry vision.
Uncorrected refractive error is costing the global economy an estimated $227 billion a year, with low-income and low-middle income countries disproportionately affected. Despite the opportunity to unleash incredible social and economic gains, the optical market and health systems have failed to meet low-income consumers’ need for vision correction.